Innovation 2015 Logo

Sponsored by


The Direct Marketing Association’s Innovation Awards seek to identify and showcase the next generation of creators, inventors, and disruptors that are developing game changing technologies and platforms that push the boundaries of what is possible for today’s marketers.

More Information

Innovation Award entrants are a part of the Generation of digitally-savvy, data-driven mavericks are known as GenD— they curate the dialogue, influence minds, and create demand with a capital D.

The 2015 Innovation Awards Program celebrates the pioneering products and solutions that enable marketers to integrate conventional marketing practices with groundbreaking technologies and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth and change.

The 2015 Innovation Award winners will showcase their platforms during &THEN, The Global Marketing Experience.

If you are a member of GenD and have created the next wave of landscape-altering solutions, SUBMIT your product or service today.

Winner Benefits

Winning product or solution showcased at the innovation awards pavilion at &THEN


Innovation Awards Ceremony dedicated to winners


A formal press release announcing all winners to DMA media outlets and other DMA networks


A webinar presentation after &THEN


Dedicated Blog post


An engraved award trophy


One Complimentary All-Access registration at &THEN

Your colleagues or clients also receive a $300 discount

Winner Benefits

Winning product or solution showcased at the innovation awards pavilion at &THEN

The Innovation Awards Pavillon is an area of the &THEN Experience Zone completely dedicated to the 2015 Innovation Awards. Winners will submit a video showcasing their product/solution that will played in their own section of the Pavillon to be viewed by the thousands of marketers that will be in attendance.

A webinar presentation after &THEN

A presentation showcasing your winning product/solution and it’s effectiveness will be available for download and viewing on the DMA website

Innovation Awards Ceremony dedicated to winners

Winners will be celebrated at an awards ceremony during &THEN. Network with fellow winners as we award your achievements at reception in your honor.

A formal press release announcing all winners to DMA media outlets

Winners will be announced via a press release that is distributed throughout the DMA’s massive network of marketers and industry leaders.

Dedicated Blog post

A blog post telling the story of your winning product/solution will be featured in the DMA blog, which reaches an audience of several thousand of the disrupters in marketing.

An engraved award trophy

A trophy will be engraved with your company logo and winning category. It is a symbol of your achievements that is yours to keep. It will be on displayed at the Innovation Awards Pavillon at &THEN

One Complimentary All-Access registration at &THEN

Winners will also be given a $300 discount code for additional All-Access passes. This code can be distributed to all clients and colleagues of the winners.



Solution/Product on the market:
January 2014 – May 2015

Does Your Solution…


Have differentiation from other products or solutions currently developed for the marketing community


Have a fresh way of looking at an existing solution


If a product extension, it must have substantial modification or adaptation

Can You Explain The…


Provide benefit to the marketing community and their customers


Demonstrate how it has helped the user improve efficiency or effectiveness


Provide data and detailed measurable results to quantify the impact


Audience Management

AUDIENCE MANAGEMENT – Solutions for enhanced data integration of all analog and digital customer information. These solutions will enable the creation of a complete and accurate single view of the customer by connecting personally identifiable information with: (a) digital advertising impression data, (b) in-store and on-line purchase history, (c) site browsing behavior, and (d) email open and click KPIs.

SUBCATEGORIES: CRM Database | Data Management | Database Management | Tag Management

Consumer Insight Solution

CONSUMER INSIGHT SOLUTION – Solutions that leverage innovative approaches and methodologies using first, second and third party data to identify actionable and measurable consumer insights through practical and advanced analytics.

These solutions are designed to optimize the customer experience; they maintain a strong focus on integrated technologies to: (a) improve the process, cost, and execution of end-to-end campaign delivery and (b) target key audience segments tied to relevant messaging platforms.

SUBCATEGORIES: Attribution | Business Intelligence | Measurement | Modeling | Reporting


CONTENT & NATIVE MARKETING – Solutions for Content & Native Marketing that focus on creative and innovative ways to use and / or deploy content – ultimately enhancing user experience and engagement – while still meeting the needs of content owners / publishers. Entrants in this category should be able to measurably demonstrate how their approach to content and / or native marketing delivers a new or unique approach to the market.

CRM & Loyalty

CRM & LOYALTY – Solutions that center on retaining customers, building winning loyalty programs, increasing brand awareness.
These solutions use multiple channels that may include social and content marketing aspects of loyalty marketing including: (1) full points programs, (2) membership programs, (3) value-tier analytics.


DIGITAL MARKETING PLATFORM – Solutions that use digital technologies to develop and manage timely, consistent, and relevant communications including content delivery in an effort to: (a) build brand awareness and (b) increase customer interaction, conversion, and ongoing relationships.

SUBCATEGORIES: Mobile | Social | Video solutions.


OMNICHANNEL CAMPAIGN MANAGEMENT & MARKETING AUTOMATION – Solutions utilized for audience engagement, activation and loyalty.  These platforms support both one-way and two-way communications with consumers and business contacts, leveraging channels including email, direct mail, search, display, video, mobile, radio and IoT.  Solutions can be (a) scheduled, (b) programmed for real time/trigger interaction and (c) support programmatic buying methods.


Call for Entries: July 14th – September 11th

Judging: September 16th – 18th

Announcement: September 21st

Presentation: &THEN – October 4th-6th

Committee Members

Bruce Biegel

Bruce Biegel
Senior Managing Director
Winterberry Group LLC.

Learn More

At Winterberry Group, Mr. Biegel has led more than 180 engagements over the past twelve years, serving a wide range of marketers, agencies, direct and digital marketing service providers and many of the private equity firms who invest in the sector. Among others, these include assignments for Acxiom Corporation, Bertelsmann AG), eCircle (now Teradata), Capital One Financial Corp., Citi, Epsilon, Facebook, Hewlett-Packard Co., IPG, Meredith, KRG Capital, KKR, Omnicom, Time Warner, Transcontinental Inc. and WPP.

A DMCNY Silver Apple and Mal Dunn Leader’s award winner, he currently serves as a member of the Direct Marketing Association’s board of directors, and leads the education advisory committee and as co-chairman of the annual Innovation Awards. Mr. Biegel is a frequent, in-demand speaker at major marketing industry conferences and symposia; recent public speaking engagements include those of the Direct Marketing Club of New York, DMA (including its Annual, Catalog, DM Days and Leaders conferences), the Institute of Direct Marketing (IDM), the IAB and The 4As—as well as events tailored to the direct mail, print production and digital media segments of the industry.

Jeff Headshot[2]

Jeff Buchan
Senior Associate, Global Industry Relations

Learn More

Jeff Buchan serves as Associate Manager of Global Industry Relations for Google Inc., where his focus is aligning the company’s business objectives with industry and government policy. As part of his role, Jeff is responsible for partnering with key industry associations to address the issues most relevant to Google and to the advertising and tech industries. At Google, he has also worked on the GeoCommerce Team, working with small businesses to drive online growth and increase their digital presence.

Prior to joining Google, Jeff worked at Ogilvy & Mather on the IBM business, where he planned and executed digital and traditional marketing campaigns. He was instrumental in rolling out the IBM Smarter Planet ad campaign across various software groups in North America. Prior to joining Ogilvy, Jeff worked at Merrill Lynch in the Consumer Products Group of the Investment Banking Division.

Mike Coakley

Mike Coakley
VP Marketing Technology Products

Learn More

As VP of Marketing Technology Products and Partnerships, Mike Coakley is responsible for identifying, creating and managing relationships with strategic partners to create innovative, best-in-class customer engagement solutions for Epsilon clients. He has over 25 years of database and direct marketing experience, leveraging best practices and next-generation applications. Mike works across the delivery spectrum, including business intelligence, campaign management, email marketing, social media, web marketing, and mobile technology.

Mike joined Epsilon in 1984 and has held various technical leadership and project management roles during his tenure, working with many of Epsilon’s key clients across industry verticals.

As an active participant in the broader direct marketing industry, Mike served as a member of the DMA Marketing Technology Council from 2007 to 2012, holding the Vice Chair position from 2007 to 2009. He has also been a DMA Innovation Awards panelist since 2010 and is an IBM Champion and former Netezza Customer Advisory Council member. Mike earned a B.S. in Computer and Information Science from Syracuse University.


Scott Ellis
SVP Client Solutions

Learn More

Scott has 14 years’ experience across marketing, business development and leadership roles in the technology, hospitality, and sports industries. Prior to joining Adworthy, Scott was CEO of Rocketseed, an email marketing company for which he still serves as a director. His past positions include marketing director for London at Hilton Hotels Corporation and sales & marketing director at Goodform Ltd.

Bernice Grossman

Bernice Grossman
President and Owner
DMRS Group, Inc.

Learn More

Bernice Grossman, DMCNY 2001 Silver Apple Award recipient, Vice Chair of the Marketing Technology Council and former Board Member of the ECHO Academy of Dirct Markeing Arts & Sciences, and former DMA B-to-B Council Chair, created DMRS Group, Inc. (DMRS) in 1983 to be an independent marketing database consultancy that determines the complete scope of a customer’s project; “architects” the solution, and administrates the vendor solution that integrates all of the systems to deliver marketing databases (MDB’s) that have contributed heavily to the success of leading national marketing programs. (

DMRS assists companies to better manage their marketing information by showing them how to capture and leverage customer, prospect and suspect data to best meet marketing’s needs. No matter what channel is used to generate the data — mail, internet, call center, space, DRTV, etc., through the use of a properly designed MDB / CRM enterprise, greater “reach” is achieved — and companies can lower acquisition costs and increase the lifetime value of each and every customer


Gary Ostrager
VP Analytics & Insights
Yes Lifecycle Marketing

Learn More

Gary is the Vice President of Analytics and Insights at Yes Lifecycle Marketing and has more than 25 years of experience in strategic planning, analytics and consumer insights, with a strong focus in CRM and omni-channel addressable marketing.

Gary has an extensive retail background having worked at Macy’s, Bloomingdale’s and Saks Fifth Avenue in senior level direct-to-consumer marketing positions. Gary architected the Macy’s direct, Bloomingdale’s By Mail and Bloomingdale’s retail customer databases, leveraging individual customer information to create marketing strategies that drove double-digit percentage growth for each of the business units during his respective tenure.

Prior to joining YLM, Gary was a Retail Industry Principal at Acxiom, where he worked with a variety of retail clients like Vera Bradley, L’Oreal, The Limited, Sears and Macy’s, developing strategic marketing initiatives to grow sales through customer data and analytic insights. Gary also worked at Time Inc, as the Executive Director of Strategy, Research and Analytics and was a senior Consultant at Pfizer leading the company’s data-driven CRM program.