Innovation Award entrants are a part of the Generation of digitally-savvy, data-driven mavericks are known as GenD— they curate the dialogue, influence minds, and create demand with a capital D.
The 2015 Innovation Awards Program celebrates the pioneering products and solutions that enable marketers to integrate conventional marketing practices with groundbreaking technologies and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth and change.
The 2015 Innovation Award winners will showcase their platforms during &THEN, The Global Marketing Experience.
If you are a member of GenD and have created the next wave of landscape-altering solutions, SUBMIT your product or service today.
The Innovation Awards Pavillon is an area of the &THEN Experience Zone completely dedicated to the 2015 Innovation Awards. Winners will submit a video showcasing their product/solution that will played in their own section of the Pavillon to be viewed by the thousands of marketers that will be in attendance.
A presentation showcasing your winning product/solution and it’s effectiveness will be available for download and viewing on the DMA website
Winners will be celebrated at an awards ceremony during &THEN. Network with fellow winners as we award your achievements at reception in your honor.
Winners will be announced via a press release that is distributed throughout the DMA’s massive network of marketers and industry leaders.
A blog post telling the story of your winning product/solution will be featured in the DMA blog, which reaches an audience of several thousand of the disrupters in marketing.
A trophy will be engraved with your company logo and winning category. It is a symbol of your achievements that is yours to keep. It will be on displayed at the Innovation Awards Pavillon at &THEN
Winners will also be given a $300 discount code for additional All-Access passes. This code can be distributed to all clients and colleagues of the winners.
Have differentiation from other products or solutions currently developed for the marketing community
Have a fresh way of looking at an existing solution
If a product extension, it must have substantial modification or adaptation
Provide benefit to the marketing community and their customers
Demonstrate how it has helped the user improve efficiency or effectiveness
Provide data and detailed measurable results to quantify the impact
AUDIENCE MANAGEMENT – Solutions for enhanced data integration of all analog and digital customer information. These solutions will enable the creation of a complete and accurate single view of the customer by connecting personally identifiable information with: (a) digital advertising impression data, (b) in-store and on-line purchase history, (c) site browsing behavior, and (d) email open and click KPIs.
SUBCATEGORIES: CRM Database | Data Management | Database Management | Tag Management
CONSUMER INSIGHT SOLUTION – Solutions that leverage innovative approaches and methodologies using first, second and third party data to identify actionable and measurable consumer insights through practical and advanced analytics.
These solutions are designed to optimize the customer experience; they maintain a strong focus on integrated technologies to: (a) improve the process, cost, and execution of end-to-end campaign delivery and (b) target key audience segments tied to relevant messaging platforms.
SUBCATEGORIES: Attribution | Business Intelligence | Measurement | Modeling | Reporting
CONTENT & NATIVE MARKETING – Solutions for Content & Native Marketing that focus on creative and innovative ways to use and / or deploy content – ultimately enhancing user experience and engagement – while still meeting the needs of content owners / publishers. Entrants in this category should be able to measurably demonstrate how their approach to content and / or native marketing delivers a new or unique approach to the market.
CRM & LOYALTY – Solutions that center on retaining customers, building winning loyalty programs, increasing brand awareness.
These solutions use multiple channels that may include social and content marketing aspects of loyalty marketing including: (1) full points programs, (2) membership programs, (3) value-tier analytics.
DIGITAL MARKETING PLATFORM – Solutions that use digital technologies to develop and manage timely, consistent, and relevant communications including content delivery in an effort to: (a) build brand awareness and (b) increase customer interaction, conversion, and ongoing relationships.
SUBCATEGORIES: Mobile | Social | Video solutions.
OMNICHANNEL CAMPAIGN MANAGEMENT & MARKETING AUTOMATION – Solutions utilized for audience engagement, activation and loyalty. These platforms support both one-way and two-way communications with consumers and business contacts, leveraging channels including email, direct mail, search, display, video, mobile, radio and IoT. Solutions can be (a) scheduled, (b) programmed for real time/trigger interaction and (c) support programmatic buying methods.
Senior Managing Director
Winterberry Group LLC.
Senior Associate, Global Industry Relations
VP Marketing Technology Products
SVP Client Solutions
President and Owner
DMRS Group, Inc.
VP Analytics & Insights
Yes Lifecycle Marketing